About the workshop "Much, much better than expected."
Research shows that the time-honoured process of providing information, or building 'awareness' of an issue does little to encourage people to change their behaviour.
So if brochures and ads are ineffective in encouraging people to behave more sustainably, what do we do instead?
For more than 40,000 sustainability practitioners worldwide, the answer has been found via community-based social marketing and the Fostering Sustainable Behaviour seminars run by its founder, social psychologist Dr Doug McKenzie-Mohr.
Community-based social marketing is a proven, effective method to foster sustainable behaviour.
The two day workshop provide an in depth and thorough understanding of community based social marketing techniques, including how to incorporate techniques into program design, so that you can create effective programs to foster sustainable behaviour.
What you will learn "Great workshop. Lots of useful tools and information."
The workshop provides in depth exposure to community-based social marketing, covering:
- How to identify barriers
- Barriers and benefits
- Social marketing tools (commitment, prompts, norms, communication, incentives, convenience)
- Program design and strategies
- Piloting and evaluation
- Broad scale implementation
- Case studies of effective programs
Melbourne workshops hosted by Kenmore-DMP are two day 'combined' seminars. They will cover both introductory and advanced learning and introduced the latest thinking in the field and new case studies.
Who should attend? "Easily the most valuable workshop I've ever attended."
If you plan and deliver sustainability programs — focused on any environmental issue — the workshop will open your eyes to a new way of thinking.
You will come away with the practical knowledge needed to create your own community based social marketing programs, incorporate the proven techniques into engagement programs and effectively foster positive behaviour change within your target audience.
The workshop is particularly valuable for those who create, fund and deliver programs to encourage:
- Biodiversity protection
- Waste reduction
- Water and energy efficiency
- Habitiat protection
- Pollution prevention
- Public transport use
- Sustainable business practices
The workshops are suitable if you've never been to one of Dr McKenzie-Mohr's seminars, or if you have attended an introductory workshop previously.
About community based social marketing and the presenter
"Outstanding presentation style. His expertise is obvious."
Dr McKenzie-Mohr is the founder of Community-Based Social Marketing.
His book — Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing — is used extensively as a blueprint for developing effective environmental behaviour-change programs.
"Community-based social marketing draws heavily on research in social psychology which indicates that initiatives to promote behavior change are often most effective when they are carried out at the community level and involve direct contact with people.
The emergence of community-based social marketing over the last several years can be traced to a growing understanding that programs which rely heavily or exclusively on media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behavior change.
The workshops will provide you with the information you need to incorporate community-based social marketing techniques into the programs you design. You will have a new set of tools at your disposal which you can use to create effective community programs to foster sustainable behavior."
(excerpt from the preface of Fostering Sustainable Behaviour by Dr Doug McKenzie-Mohr)
More information about community-based social marketing can be found on the website www.cbsm.com
Workshop details
Places are strictly limited for each workshop to ensure a great learning experience
Dates: 15 & 16 February or 17 & 18 February 2010
Venue: Rydges on Swanston, 701 Swanston Street, Melbourne
Time: 8:45am - 5:00pm
Cost: $795.00 + GST
How to register
Simply click on the link below, fill out your details and make an online payment.
About the host
Kenmore-DMP is one of Australia's few companies to specialise in marketing for environmental sustainability and social change.
Since commencing in 1993, we have created a niche developing campaigns which nurture behaviour change, particularly targeting sustainable behaviour of householders in local government areas across Australia.
We provide a full range of marketing communications services, with a focus on services, behaviour change and education.
Our philosophy is to reach your audience, communicate the message and inspire action.
For more information visit our website at www.kenmore-dmp.com or contact is on (03) 9540 0801.
'Outstanding!'